AOL Launches Blog Service

Red Blogs - AOL Launches Blog Service

AOL officially launched its RED Blogs service Tuesday, aimed at capturing some of the growing popularity of online Weblogs by focusing on the teen segment. AOL members can create fully customizable journals and choose among keeping them completely private, opening them only to friends or maintaining them as normal blogs that anyone can view.

Before launching the product, AOL commissioned a survey to gauge teens' interest in blogging. It found that teens were almost evenly split, 51-49, on whether they would want to share their personal feelings with their parents or on a blog.

Nearly one-third of all teens surveyed said they had either read or created an online journal.

By Ziff Davis Media Inc