How to Prevent a Low Spam Score in Email Marketing

Posted by David • Jan 28th, 2010 10:16:36 am - Subscribe | Mood: good | Music: No music

This entry explains that when doing mass / blast email marketing the do's and the do not's of mass mailing. It will show you how to Prevent a Low Spam Score in Email Marketing.

How to Prevent a Low Spam Score in Email Marketing
First off let us begin with the subject. The subject, aside from the body is one of the most important aspect of your email marketing campaign.

Do not start the subject with Contains ‘Dear (whatever)'

Do not start the subject with a $ amount

Do not start the subject with losing weight / pounds.

Do not start the subject with spaces between your words

Do not capitalize your WORDS

HTML do not's to Prevent a Low Spam Score in Email Marketing

Do not use HTML font size that is over 12pt

Do not use HTML which includes a form that can send email

Do not use HTML that is all image and no text

Obvious ways to Prevent a Low Spam Score in Email Marketing

From: domain has series of non-vowel letters

Content regarding removal from mailings / list

Content regarding larger body parts

Content regarding millions of dollars

Content regarding Home refinancing

Lowest Price

Content contains a URL listed in the blocklist

Content praises like the word free

Content with links to common unsubscribe script: ‘getmeoff.php’

I hope this helps, many thanks to our user submission of this topic. If you would like to share some tips and tricks please leave a comment.

Comments 2 • Jan 28th, 2010 10:16:36 am - Subscribe • Tweet this entry | Post a comment