Posted by David • Jan 28th, 2010 10:16:36 am - Subscribe | Mood: good | Music: No music
This entry explains that when doing mass / blast email marketing the do's and the do not's of mass mailing. It will show you how to Prevent a Low Spam Score in Email Marketing. Do not start the subject with Contains ‘Dear (whatever)'
How to Prevent a Low Spam Score in Email Marketing
First off let us begin with the subject. The subject, aside from the body is one of the most important aspect of your email marketing campaign.
Do not start the subject with a $ amount
Do not start the subject with losing weight / pounds.
Do not start the subject with spaces between your words
Do not capitalize your WORDS
HTML do not's to Prevent a Low Spam Score in Email Marketing
Do not use HTML font size that is over 12pt
Do not use HTML which includes a form that can send email
Do not use HTML that is all image and no text
Obvious ways to Prevent a Low Spam Score in Email Marketing
From: domain has series of non-vowel letters
Content regarding removal from mailings / list
Content regarding larger body parts
Content regarding millions of dollars
Content regarding Home refinancing
Content contains a URL listed in the blocklist
Content praises like the word free
Content with links to common unsubscribe script: ‘getmeoff.php’
I hope this helps, many thanks to our user submission of this topic. If you would like to share some tips and tricks please leave a comment.
Comments 2 • Jan 28th, 2010 10:16:36 am - Subscribe • Tweet this entry | Post a comment