Assisting 13865473 developers since 2005.

Web Developer, Open Source, Loyal, Dad.  

Read More »

How to Prevent a Low Spam Score in Email Marketing

Posted by David  •  Jan 28th, 2010 10:16:36 am - Subscribe | Mood: good | Music: No music

This entry explains that when doing mass / blast email marketing the do's and the do not's of mass mailing. It will show you how to Prevent a Low Spam Score in Email Marketing.

How to Prevent a Low Spam Score in Email Marketing
First off let us begin with the subject. The subject, aside from the body is one of the most important aspect of your email marketing campaign.

  • Do not start the subject with Contains ‘Dear (whatever)'
  • Do not start the subject with a $ amount
  • Do not start the subject with losing weight / pounds.
  • Do not start the subject with spaces between your words
  • Do not capitalize your WORDS

    HTML do not's to Prevent a Low Spam Score in Email Marketing
  • Do not use HTML font size that is over 12pt
  • Do not use HTML which includes a form that can send email
  • Do not use HTML that is all image and no text

    Obvious ways to Prevent a Low Spam Score in Email Marketing
  • From: domain has series of non-vowel letters
  • Content regarding removal from mailings / list
  • Content regarding larger body parts
  • Content regarding millions of dollars
  • Content regarding Home refinancing
  • Lowest Price
  • Content contains a URL listed in the blocklist
  • Content praises like the word free
  • Content with links to common unsubscribe script: ‘getmeoff.php’

    I hope this helps, many thanks to our user submission of this topic. If you would like to share some tips and tricks please leave a comment.

    Comments 2  •  Jan 28th, 2010 10:16:36 am - Subscribe  •  Tweet this entry | Post a comment



  • Responses

    anonymous Says:
    June 08th, 2010

    thanks..

    anonymous Says:
    August 08th, 2012

    Lol, most of my mails have started with "Dear"
    Now I realize why they finish in spam.
    <a href="www.listgiant.com">Email Lists for Sale</a>

    Leave a Reply


    ReCaptcha:

    Posting as anonymous Anonymous guest, why not register, or login now.

    Image Gallery

    Badges

    Amazon Wishlist Stumble Upon Toolbar
    Internet Blogs - Blog Top Sites Internet Blogs - Blog Top Sites Technology

    About Me

    avatar

    @davidpolanco
    iPhone: 29.513522,-98.565523 Web Designer, Open Source, Loyal, Dad. Learn more...