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Being a mass communication student myself, I always wanted to start a media and advertising company. But, before doing so, I wanted to get some practical tips from a company working in the same field. Thanks to the Events Delhi Media and Advertising exhibition organized by Cosmic Lights Entertainment. This six-day affair from January 1, 2009 till January 6 2009, served my purpose well. I visited the trade show on the first day itself. I went to the exhibition with a pool of questions in my mind, such as, what are the different kinds of events these companies organize, what kind of resources do they require and what are those tips that would help me in creating a niche for my company in this particular industry. I was not quite surprised to see that people like me, both graduates and young entrepreneurs, had also gathered in large numbers to visit the exhibition. Cosmic Lights Entertainment, in its Events Delhi Media and Advertising exhibition, brought together the vision, functions, and requirements of a media and advertising company. The trade show pointed out that providing the most cost-effective, yet total solution for the client in the mentioned niche areas, and striving to create, heighten and project the image of the client companies in the corporate marketing world through events, exhibitions and business summits, should be the philosophy of any media and advertising company. It also enlightened the visitors by pointing out the various tasks undertaken by a media and advertising company. Some of these tasks include event management, seminars, conferences, exhibitions, annual general meetings (AGM), annual day, family day, theme parties, theme weddings, product launch, awards nights, fashion shows, calendar shoots, model management, and many others. The exhibition also emphasized on appointing not only professional managers to execute an event, but also designers and creative persons to design the concepts for each and every event. It also pointed out that a media and advertising company must have artists, bar tenders, fire jugglers, celebrities, comedians, dancers, singers and hostess or ushers in its team. According to the company, Cosmic Lights Entertainment, learned and proficient staff helps any organization in attaining great heights of success. Visiting the exhibition was indeed a great experience. It helped me in knowing the different kinds of events I could undertake in future, and what all to offer in such events. I would like to visit such exhibitions in future as well. |
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Gone are those days when fashion was only associated with grown-ups. Now kids are also paying an equal attention towards it. Witnessing this change in attitude of children, merchandisers, designers, retailers and dealers are coming up with an innovative range of kids collection. An example of such a collection is the Kidz World Expo. Starting from January 8, this expo will last for four days till January 11. It has been organized by Linage Events Expositions at the Pragati Maidan, New Delhi. Apart from fashion accessories and related products, the expo showcases everything related to the Kids industry, such as kids gaming, kids education, kids toys, food and nutrition, kids party theme organizers, and many more. Being a mother of a three year old, I was very interested in visiting the expo. And today, on 8th January, I managed to pay a visit to the expo with my family. I was surprised to see that the expo not only attracted kids and their families, but independent retailers, mall retail outlets, franchisee seekers, merchandisers, designers, suppliers, dealers, and distributors were also present there in large numbers. The Expo is a great entertainment as as it is a multi-product exhibition. There is a product to suit the interest of every visitor. For instance, while I was more interested in knowing about the different food and nutrition products for my child, my child was paying all her attention to the stalls on kids wear, footwear, toys, and accessories. My husband on the other hand, was busy looking at the stalls offering products related to kids education. There were also many stalls on kids party theme organizers, kids gaming industry and many others. Today being a holiday for many people on the occasion of Moharram, the fair witnessed a huge crowd. Apart from industry related people, and general visitors like us, importers, agents, school principals and education specialist also thronged the expo in large numbers. Besides, the expo also offers a never before opportunity for businesses to find new products and markets. Such wide is the scale of this expo. If you have still not visited the Kidz World Expo, you may lose the opportunity of being a part of truly a grand event. |