Being a mass communication student myself, I always wanted to start a media and advertising company. But, before doing so, I wanted to get some practical tips from a company working in the same field. Thanks to the Events Delhi Media and Advertising exhibition organized by Cosmic Lights Entertainment. This six-day affair from January 1, 2009 till January 6 2009, served my purpose well. I visited the trade show on the first day itself.



I went to the exhibition with a pool of questions in my mind, such as, what are the different kinds of events these companies organize, what kind of resources do they require and what are those tips that would help me in creating a niche for my company in this particular industry. I was not quite surprised to see that people like me, both graduates and young entrepreneurs, had also gathered in large numbers to visit the exhibition.



Cosmic Lights Entertainment, in its Events Delhi Media and Advertising exhibition, brought together the vision, functions, and requirements of a media and advertising company. The trade show pointed out that providing the most cost-effective, yet total solution for the client in the mentioned niche areas, and striving to create, heighten and project the image of the client companies in the corporate marketing world through events, exhibitions and business summits, should be the philosophy of any media and advertising company.



It also enlightened the visitors by pointing out the various tasks undertaken by a media and advertising company. Some of these tasks include event management, seminars, conferences, exhibitions, annual general meetings (AGM), annual day, family day, theme parties, theme weddings, product launch, awards nights, fashion shows, calendar shoots, model management, and many others.



The exhibition also emphasized on appointing not only professional managers to execute an event, but also designers and creative persons to design the concepts for each and every event. It also pointed out that a media and advertising company must have artists, bar tenders, fire jugglers, celebrities, comedians, dancers, singers and hostess or ushers in its team. According to the company, Cosmic Lights Entertainment, learned and proficient staff helps any organization in attaining great heights of success.



Visiting the exhibition was indeed a great experience. It helped me in knowing the different kinds of events I could undertake in future, and what all to offer in such events. I would like to visit such exhibitions in future as well.