Today was the last day of the third edition of Professional Beauty and Fitness India. Primarily a B2B exhibition, it was formerly known as the Professional Beauty India. This expo is organized every year by the Expomedia Events India Pvt. Ltd. This year, it was held at the India Expo Centre Expo XXI, Greater Noida Expressway from 30th Nov to 2nd Dec. I wanted to visit it so that I could see the latest beauty products from the leading brands. My husband also accompanied me to see the recently launched fitness products. Thankfully, we made it, even though it was the last day of the expo.



The Professional Beauty and Fitness India brings the entire gamut of the beauty industry, which includes everything right from spa and message equipments, professional beauty treatments, nail care, hair care, holistic treatments, packaging, fragrances, aromatherapy products to even tattoos and accessories. There were also a wide variety of fitness equipments. The expo was visited by people from different areas who are related to the beauty and fitness industry in some way or the other. For instance, there were representatives of spas and salons, health, fitness and leisure operators, beauty therapists and make-up artists, chemists, dermatologists, dietitians, beautician and beauty consultants, perfumeries, hotel groups and airlines, and so on.



At the Professional Beauty and Fitness India, I was extremely thrilled to see a wide range of beauty products from some of the leading global cosmetic brands. However, visitors like me were more inclined to know about various spa treatment products and equipments. The Expo provides a big opportunity to both Indian and international cosmetic brands to make their presence feel in the Indian market. It also promises bright business relations between manufacturers and highly targeted buyers.



What made me actually flattered was the presence of people from the fashion and beauty fraternity. The immense success of the first edition of this expo made the organizers come up with a unique competition presenting the Beauty and Style- Full Fashion Look for the season. This competition showcased the work of renowned designers, hair stylists and make-up artists.



I am feeling elated to have been able to become a part of this unique expo.